Beverages – New Product Innovations

New watermelon-flavoured Absolut Vodka & Sprite variant targets flavour-seeking consumers with a vibrant twist on a classic combo.

La Casera enters the UK market as demand for wine-based spritz drinks and RTD alcohol continues to rise.

Despite a US$9.28M crore loss in FY24, Starbucks India plans rapid expansion with a focus on store formats and product innovation.

Lavazza achieved strong financial growth in 2024 despite market challenges and unveiled Tibali, an innovative coffee machine system.

Califia Farms introduces Creamy Refreshers, a coconut-based juice line with 60% less sugar, expanding its plant-based beverage portfolio.