Beverages – New Product Innovations
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Asahi to launch Super Dry, Peroni beer in Kenya
The Japanese beverage group plans to expand EABL’s premium beer portfolio as it begins a new phase of operations across East Africa.
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Varun Beverages Zimbabwe launches Mooju dairy-blend juice
The company is broadening its portfolio with Mooju while advancing confectionery distribution, alcoholic beverage operations and a planned US$250 million brewery project.
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Brown-Forman’s el Jimador tequila re-enters India with new variants
The tequila brand will initially launch in Maharashtra, Goa and Karnataka before expanding into additional Indian markets in the coming months.
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Sapporo weighs moving US non-alcoholic beer production from Canada
Sapporo is reviewing US production options for its non-alcoholic beer as tariffs and wider supply-chain changes reshape its North American manufacturing strategy.
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Castel Group launches FEROX energy drink in Cameroon
FEROX will be bottled locally in Cameroon and rolled out across four African markets, with former UFC champion Francis Ngannou serving as brand ambassador.