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Beverages – New Product Innovations
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Coca-Cola expands Powerade brand with launch of Power Water functional range
Coca-Cola debuts Powerade Power Water, marking the brand’s first innovation in over five years to tap the growing functional water market.
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Mahou San Miguel expands beyond beer with launch of new coffee brand Café 170
The Spanish brewer enters the coffee market with Café 170, targeting the hospitality industry as part of its diversification strategy.
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Reliance enters India’s packaged water market with budget brand Campa Sure
Reliance Consumer Products launches Campa Sure to challenge bottled water leaders with low pricing and regional partnerships.
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Allied Blenders and Distillers to launch single malt whisky, expand global footprint
ABD invests in premium whisky and expansion plans, targeting stronger exports and higher margins in the global spirits market.
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Gordon’s Gin unveils spritz edition cocktails
New ready-to-mix Spritz Edition offers simple, two-step serves as demand for at-home cocktails continues to rise.