Beverages – New Product Innovations

Capri Sun enters the kids hydration segment with a lower-sugar electrolyte drink, targeting growing demand for functional, child-friendly beverages ahead of the summer season.

For health-conscious consumers, Oran Juice offers significant nutritional benefits.

Serengeti Breweries unveils Tanzania’s first locally crafted RTD beverage, targeting modern consumers while promoting local production and national pride.

Heineken Ethiopia introduces Desperados beer, investing nearly 500 million birr to target premium urban consumers with a flavoured lager offering a tequila-inspired taste experience.

Coca-Cola introduces Charged in Kenya, targeting young consumers with a caffeinated sparkling drink as demand for energy beverages continues to rise across the country.