Beverages – New Product Innovations

New sugar-free hydration solution targets India’s growing wellness-conscious consumers with science-backed ingredients, functional benefits, and three flavour options.

The new energy drink brand features two variants targeting focus and performance, reinforcing PepsiCo’s strategy to capture growing demand among young consumers.

The new whiskey honors the partnership between master distillers Allisa Henley and John Lunn and marks Sazerac’s expansion into Tennessee whiskey.

Heineken is expanding its functional beer portfolio in Brazil with the launch of a lower-calorie, gluten-free beer targeting consumers seeking balanced lifestyle choices.

Carlsberg Britvic has unveiled three new Pepsi ice cream-inspired zero-sugar cola flavours aimed at attracting younger consumers and boosting summer soft drinks sales.