Beverages – New Product Innovations

Sprite introduces region-specific mint citrus flavors with multilingual campaigns and extensive consumer testing to target Gulf market demand.

ABD introduces a premium brandy with unique packaging to strengthen its non-whisky portfolio in a fast-growing market.

This collaboration aims to enhance the dining experience by pairing unique beverage flavors with Little Caesars’ popular menu items.

The small-batch rum is made entirely from fresh sugarcane juice and distilled in the hills of Kumaon. Neoli becomes India’s first white pure single Himalayan agricole-style rum, produced without molasses or jaggery.

The new 5.8 Gin & Tonic rtd aim to offer consumers a premium, convenient alternative to traditional gin cocktails.