Coca-Cola launches Sprite Lemon & Mint in UAE, Sprite Citrus & Mint in KSA
Sprite introduces region-specific mint citrus flavors with multilingual campaigns and extensive consumer testing to target Gulf market demand.
UAE – Coca-Cola has introduced two new flavor variants under its Sprite brand in the Gulf region—Sprite Lemon & Mint in the United Arab Emirates and Sprite Citrus & Mint in Saudi Arabia.
The launch marks a strategic expansion aimed at aligning with consumer preferences for citrus-mint beverages that are deeply rooted in local traditions.
The newly launched flavors combine the sharp zest of citrus with the cooling sensation of mint. These products were developed in collaboration with consumers and tailored specifically to the unique tastes of the UAE and KSA markets.
Although similar variants were previously rolled out in South Asia, the Gulf versions have been modified through extensive flavor exploration and consumer testing to achieve a localized taste profile.
Tarek Metwally, Marketing Lead for Sprite Middle East, stated that the initiative is grounded in deep consumer insights and market-specific research. He noted that the new product introductions are designed to resonate with both cultural preferences and taste expectations.
“With the introduction of Sprite Lemon & Mint in the UAE and Sprite Citrus & Mint in KSA, we are creating a beverage experience that feels both familiar and exciting,” he said.
To maximize consumer engagement, Sprite has launched a multilingual promotional campaign targeting diverse demographics in both countries.
The campaign is being delivered in English, Arabic, Hindi, and Urdu to strengthen its connection with the multicultural population, particularly the South Asian expatriate community.
Marketing efforts for the new flavors include on-ground activations, digital outreach, influencer collaborations, and out-of-home advertising to ensure widespread visibility and direct consumer interaction.
Sprite Lemon & Mint and Sprite Citrus & Mint are now available across select retail locations in the UAE and Saudi Arabia.
This rollout supports Coca-Cola’s broader strategy of innovating within local markets to meet evolving consumer needs with regionally relevant products.
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