The USA rollout follows success in South African market over the years.
New zero-alcohol variant enters select US Northeast markets this May, with national availability planned for 2027
Move covers Scotch, Northern Irish and other UK spirits and draws industry response
Global operations contribute nearly half of total sales
Carlsberg returns to volume growth in Q1 2026, driven by premium and non-alcoholic drinks, while warning of continued cost pressures from Middle East geopolitical tensions.