So Good Soju expands into Karnataka with five new flavours
So Good Soju has entered Karnataka with five new flavours as it accelerates expansion across India’s fast-growing market for Korean-inspired, low-alcohol beverages.
INDIA – So Good Soju has expanded into Karnataka with the launch of five new flavours as the company seeks to strengthen its presence in India’s growing market for Korean-inspired, low-alcohol beverages.
The launch introduces peach, green grape, strawberry, blueberry and green apple variants in Bengaluru, marking the brand’s entry into one of the country’s key beverage markets.
The expansion forms part of the company’s broader growth strategy, which also targets Goa and the North East as demand for flavour-forward alcoholic beverages continues to rise among Indian consumers.
With the latest additions, So Good Soju now offers seven flavours across its still and sparkling ranges, including peach, green apple, yuzu lime, k-bomb, green grape, strawberry and blueberry.
The brand is currently available at both terminals of Mumbai Airport and through retail outlets across Mumbai, Pune, Bengaluru and Haryana. According to the company, the latest expansion is driven by growing consumer interest in Korean food, entertainment and culture, alongside increasing demand for lighter alcoholic beverages.
Jaspreet Singh, founder of So Good Soju, said: “We are seeing a clear shift in how young Indian consumers are approaching alcohol. They are looking for drinks that are lighter, flavour-forward and suited to more social, experiential occasions. Bengaluru is one of India’s most exciting beverage markets, making it the ideal city to introduce the next phase of our portfolio. As interest in Korean culture continues to grow, we believe soju has the potential to become an important premium drinking choice for Indian consumers.”
The company said its newly launched green grape variant delivers a crisp flavour profile, while the strawberry and blueberry variants are designed for consumers seeking fruit-forward beverage options.
So Good Soju added that the new flavours will also be introduced across Maharashtra, Goa, Haryana and Punjab in the coming weeks as it continues expanding its footprint in India’s emerging craft spirits market.
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