Fresh Produce – Trade & Market Updates

Egyptian food products reached 200 countries worldwide, demonstrating the country’s extensive global reach.

Licensees receive technical support and variety-specific growing protocols that optimize fruit quality, while Sun World benefits from expanded market reach without direct investment in regional operations.

South Africa is also progressing towards new trade agreements with China and India, aimed at easing tariffs and improving export market access for its citrus, including oranges.

In Chile, the industry body Frutas de Chile emphasised that the 12.5% tariff is not a final ruling proving the existence of forced labour in the local fruit industry.

The rapid growth of the organic category has intensified market segmentation, enabling producers to target specific consumer preferences.