Kenyan coffee farmers secured premium global prices through direct export sales, with specialty buyers paying significantly above auction market rates for traceable high-quality coffee.
New Kenya-France tea partnership opens premium export opportunities for specialty tea farmers, with a focus on purple tea varieties and global market expansion.
Consumer demand for “no added sugar” and “clean label” products is accelerating.
The strategic significance of Uganda surpassing Ethiopia in exports is notable.
Farmers are not panicking, at least not yet.