DS Group expands its confectionery products with new Pulse Golmol Imli flavour
The launch was supported by a robust marketing campaign, including sampling initiatives.
INDIA – Dharampal Satyapal Group (DS Group), a Fast-Moving Consumer Goods, has unveiled its latest product, pulse golmol- imli flavour goli, expanding its product line in the confectionery sector.
The FMCG stated that the new product is made with high-quality ingredients and infused with natural tamarind, which is known for its Ayurvedic digestive properties.
Pulse Golmol Imli combines sweet and sour in a soft goli that delivers an irresistible tangy delight. Its tangy tamarind flavour is designed to evoke nostalgia.
Speaking on the launch, Mr. Jyotiroop Barua, Business Head, Confectionery, DS Group, said, “DS Group is excited to unveil its newest offering, Pulse Golmol, adding to the Pulse product line. It’s more than just a goli; it’s a delightful journey down memory lane, reawakening the carefree joy and zest.
Each tangy tamarind treat is bursting with the playful Pulse flavour. Pulse is the market leader in the HBC category, and just like our core Pulse products, we’re confident that this new offering will be a favourite among our consumers and further strengthen our position in the market.”
He described the tangy tamarind treat as full of the playful Pulse flavour, expressing confidence that the new product would become a consumer favourite, similar to their other core Pulse products, and help further solidify their market position.
DS expands with FrischSchoggi Dubai chocolate
Recently, the conglomerate announced the global debut of its limited edition, FrischSchoggi Dubai.
The chocolates feature a creamy, crunchy core of roasted pistachio, interwoven with kataifi filo (angel hair) dough, enveloped in the finest fresh Swiss milk couverture.
They also have pistachio chocolate stripes, hand-decorated onto each FrischSchoggi slab, paying homage to the Middle Eastern inspiration.
Ms. Sanskriti Gupta, Läderach India, said, “We are thrilled to introduce Läderach’s FrischSchoggi Dubai to India, the first luxury Pistachio Kunafa in the country, offering a truly exclusive taste experience for chocolate lovers.” FrischSchoggi Dubai is a bold and luxurious reinvention of a globally celebrated chocolate brand.
”Our dedication to crafting fresh, high-quality chocolate remains at the core of our innovations. With the growing demand for premium chocolates in India, we are excited to bring these exceptional creations exclusively to this market.”
According to the DS group, the chocolates are handcrafted by world chocolate master Elias Läderach. This innovative masterpiece reinterprets the world-renowned Bircher Müesli into a luxurious chocolate delight.
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