Ferrara’s NERDS brand launches Juicy Gummy Clusters Candy

NERDS is also releasing two limited-time Gummy Clusters flavors for the football season: Cherry Lemonade Blitz and Berry Punch Rush.

USA – Confectionery company, Ferrara, has unveiled its latest product innovation under NERDS brand: NERDS Juicy Gummy Clusters candy. 

The new candy builds on the success of NERDS Gummy Clusters, which first launched in 2020 and quickly became a consumer favorite.

The latest launch brings a new dimension to the brand’s lineup. NERDS Juicy Gummy Clusters are described as “MEGA”, double the size of the original, offering a more satisfying bite. 

The candy features a crunchy outer layer of tangy NERDS, a chewy strawberry punch gummy base, and, at the center, a juicy flavor burst. 

“Five years ago, NERDS transformed the candy landscape with the launch of NERDS Gummy Clusters candy, and now, we’re raising the bar again,” said Katie Duffy, Vice President, Global Brands at Ferrara. 

According to Ferrara, the result is a multisensory experience that blends texture and flavor in a way no other candy offers.

“NERDS Juicy Gummy Clusters candy represents the next evolution of innovation and reimagines snacking in an elevated, bold, multisensorial experience that invites fans to taste, feel, and celebrate candy in a whole new way,” Duffy added.

The product is already rolling out across select U.S. retailers in 2.65 oz., 4.5 oz., and 7.15 oz. packs, priced between US$2.49 and US$6.49 depending on size and location. A nationwide release will follow.

Limited-edition NERDS releases

Alongside this permanent addition, NERDS is also releasing two limited-time NERDS Gummy Clusters flavors for the football season: Cherry Lemonade Blitz, a sweet-and-tart cherry-lemon blend, and Berry Punch Rush, a raspberry, cherry, and punch mix that returns due to popular demand. 

The special-edition candies feature football-themed packaging and will be available nationwide in October.

By developing the NERDS franchise, Ferrara has continued to expand its reputation for imaginative candy innovations that blend fun with bold flavors.

The launch, therefore, underscores Ferrara’s strategy of leveraging beloved brands to create memorable consumer experiences. 

With over 115 years in the confectionery business, the company continues to prioritize product innovation across its 30+ candy brands, bringing moments of fun and connection to millions of households worldwide.

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