Guinness Ghana appoints Frederic Feraille as new Managing Director
Guinness Ghana appoints Frederic Feraille to lead post-acquisition growth, leveraging three decades of international leadership experience.
GHANA – Guinness Ghana Breweries PLC has announced the appointment of Frederic Feraille as its Managing Director.
He succeeds Felicite Nson, who has held the role since September 2023.
He brings over 30 years of global leadership in telecoms, FMCG, and manufacturing. According to the company, his proven track record positions him to lead Guinness Ghana’s next chapter under new majority shareholder, Castel Africa.
Prior to his appointment, he was the Senior General Manager at Bralico SA, a role he has held since 2015. Bralico is a subsidiary of the Castel group, the undisputed leader in the brewing industry in French-speaking Africa, with nearly 100 factories across the continent.
Frederic joined Castel Group in 2013 when he was appointed Executive General Manager of MOCAF-Bangui Brewery.
Speaking on his appointment, Frederic said, “I am honoured to join Guinness Ghana at such a pivotal time. With its 65-year legacy shaped by a passionate team, my focus is to build on this strong foundation, driving inclusive growth, high performance, and a people-first culture.”
His appointment comes shortly after Castel Group completed the acquisition of an 80.4% stake in Guinness Ghana Breweries from beverage giant Diageo.
The transaction, which received regulatory approval earlier this year, positions Castel as the controlling shareholder of Guinness Ghana while Diageo retains ownership of the Guinness brand and a portfolio of related products.
These will continue to be brewed and distributed in the country under long-term licencing and royalty agreements. In addition, Guinness Ghana will maintain distribution rights for Diageo’s international premium spirits under a separate commercial arrangement.
In the first half of the 2024/25 financial year, Guinness Ghana posted a net profit of GH¢83.9million (US$7.99M), reversing a loss from the previous period.
Revenues rose by 35.7 per cent year-on-year to GH¢1.6billion (US$152.38M), supported by improved sales volumes and tactical pricing initiatives. The company also reported a 37.7 per cent drop in finance costs to GH¢17.5million (US$1.7M), driven by a sharp reduction in short-term debt.
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