India Supreme Court reviews potential ban on alcohol packaging resembling fruit juice
India’s Supreme Court has sought responses from governments over concerns that alcohol sold in juice-like cartons and sachets could mislead consumers and minors.
INDIA – India’s Supreme Court has moved closer to a possible nationwide ban on alcohol sold in packaging resembling fruit juice cartons and sachets, after hearing a public interest petition challenging the use of inconspicuous liquor packaging.
A bench led by Surya Kant and Justice Joymalya Bagchi issued notices to the central government and state excise departments, asking them to respond to allegations that certain alcoholic beverages are being packaged in a misleading manner.
During the hearing, the bench observed that the packaging appeared “very deceptive,” after arguments were presented that some liquor products are sold in tetra packs and pouches closely resembling fruit juice containers.
The petition also argued that the warning labels on such products are less prominent than those mandated for tobacco products.
The petition was filed by Community Against Drunken Driving, which claimed the packaging makes it difficult for consumers, particularly minors, to distinguish alcohol from ordinary beverages.
According to the plea, some products use fruit imagery, including apples and mangoes, on cartons that resemble juice packs while containing vodka or other spirits.
The petitioner has urged the Union government to establish a uniform national policy prohibiting alcohol sales in inconspicuous packaging and limiting sales to clearly identifiable containers such as glass bottles.
The group further argued that such packaging encourages public drinking, increases the risk of drunk driving and allows alcohol to be transported more discreetly across state borders. It also claimed that sachets and tetra packs make it easier to conceal liquor in public places where traditional bottles would attract attention.
The issue had previously come before the Supreme Court in November 2025 during a trademark dispute involving two whisky manufacturers. At the time, the court also raised concerns that liquor sold in tetra packs closely resembled fruit juice cartons.
The case could have significant implications for India’s alcohol industry if regulators or the court decide to tighten packaging rules nationwide. Any changes could affect producers using lighter and lower-cost packaging formats and may require adjustments to labeling, marketing and retail distribution practices across different states.
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