Kenya tops in burger orders in Sub-Saharan Africa, Glovo 

KENYA- According to a report by Glovo, Kenya is the largest burger market in Sub-Saharan Africa, followed by Nigeria and Uganda, respectively, with 34 tons delivered from May 2023 to April 2024, a 35% increase from the previous year. 

Glovo released the annual survey on burger consumption on International Burger Day. 

The survey showed that Chicken burgers are the most preferred in Kenya, accounting for 45% of the burgers delivered in the reported year. Beef burgers were the second favorite, followed by cheeseburgers. 

The capital, Nairobi, accounted for 80% of all delivered orders in Kenya, with the Coastal city of Mombasa coming in second. 

Significant growth in deliveries was also witnessed in various parts of the country. Diani reported a 21,920% increase in deliveries. 

Glovo reiterated the increase in burger deliveries is a testament to the company’s commitment to excellent customer service. 

Caroline Mutuku, General Manager of Glovo Kenya, said, “The massive growth we’ve recorded underscores our commitment to excellence in service. Our partners’ continued trust in us shows our dedication to championing local businesses across the country.” 

The survey also reinforces the company’s position as a market leader in the food delivery market. 

According to market research by the Competition Authority of Kenya (CAK) released in April, Glovo is the most used food delivery platform in Kenya, enjoying a 33% market share. It is followed by Jumia, which has a 23% market share, and Uber Eats, which has a 21% market share. 

The survey also reflects the growth of the food delivery sector. The market research revealed that the penetration of online food and grocery delivery services in the Kenyan market was 40.3% in 2020, projected to expand to 53.6% by the end of 2025. 

The growth of e-commerce and food delivery services can also be attributed to customers gravitating towards convenience and the efficiency of Glovo and other industry players. 

However, Glovo and other food delivery companies have called for regulations granting them negotiating power and pricing influence, much of which supermarkets and restaurants retain. 

Retailers retain pricing privileges and are not restricted to the number of platforms they can partner with, which causes unfavorable competition. 

Liked this article? Subscribe to Food Business Africa News, our regular email newsletters with the latest news insights from Africa and the World’s food and agro industry. HERE