Mars expands M&M’S® lineup with Honey Roasted Peanut

USA – Mars is adding a new twist to its iconic M&M’S® brand with the launch of M&M’S Honey Roasted Peanut, which hit shelves nationwide and online in September.

The new flavor blends the roasted crunch of peanuts with the light sweetness of honey, offering fans a deliciously fresh take on a timeless classic favorite.

The introduction of Honey Roasted Peanut marks a permanent addition to the brand’s lineup and aims to deliver the perfect balance of sweet and salty, a flavor combination that continues to trend strongly among snack lovers worldwide. 

“M&M’S is all about bringing people together through the power of fun and delivering joy through our iconic candies,” said Martin Terwilliger, Vice President of Marketing, Mars Wrigley North America. 

The new variety builds on the enduring popularity of M&M’S Peanut, which remains one of the brand’s most-loved offerings.

“We know how much our fans love M&M’S Peanut, so we wanted to bring forward an innovation that builds on the classic flavor they know and love, but this time through the popular combination of sweet and salty, to share and enjoy with friends,” Terwilliger added.

The launch also continues M&M’S commitment to flavor innovation. In recent years, the brand has expanded with playful takes such as M&M’S PB&J, M&M’S Peanut Butter Minis, and M&M’S Peanut Butter Mega. 

Honey Roasted Peanut joins this creative lineup, providing fans with even more ways to enjoy the brand’s signature candy-coated chocolates.

Available in Single Size (1.63 oz.), Share Size (2.83 oz.) and Sharing Size Stand Up Pouches (8.6 oz.), the new flavor is designed for different snacking occasions, whether enjoyed on-the-go, shared with friends, or stocked up conveniently at home.

With its roasted nutty profile paired with a touch of honey sweetness, M&M’S Honey Roasted Peanut reflects Mars’ continued focus on innovation, consumer-inspired flavors, and bringing joy through simple indulgences. 

The launch also underscores Mars’ growing industry recognition, as the company was recently named to TIME’s World’s Best Companies 2025 list, highlighting its reputation for global growth, sustained innovation, and lasting consumer trust.

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