Nestlé launches Buxton Peak functional drinks range in UK targeting wellness trend
Nestlé introduces Buxton Peak functional drinks in the UK, combining natural flavours with vitamins and minerals to meet growing demand for wellness-focused beverages.
UK – Nestlé Waters & Premium Beverages UK has launched a new range of functional soft drinks under the “Inspired by Buxton Peak” brand, targeting consumers seeking beverages that support everyday wellbeing without compromising on taste.
The new range combines natural fruit flavours with added vitamins and minerals, offering a low-sugar, low-calorie option with no preservatives. It is designed to meet growing demand for drinks that align with modern wellness lifestyles.
The product line includes three flavoured water variants, each formulated to deliver specific functional benefits. FOCUS blends lemon and mint flavours with vitamin B6, magnesium, and caffeine to help increase alertness.
IMMUNO features grapefruit flavour with ginseng infusion, combined with zinc and vitamin B6 to support the immune system.
Meanwhile, RECHARGE offers blackberry and acai flavours, enhanced with vitamins B3, B6, B12, and magnesium to help reduce tiredness and fatigue.
The beverages are packaged in a 400ml format and will be available through online retail platforms including Amazon and Ocado.
Nestlé said the launch reflects shifting consumer preferences in the soft drinks category, where demand for functional and better-for-you beverages continues to rise.
“Today, people are taking a far more proactive approach to wellbeing, and that’s changing what they expect from the drinks they choose. They want options that taste great, while delivering added benefits that fit seamlessly into busy, everyday lives,” said Warren Plaskett, Head of Marketing at Nestlé Waters & Premium Beverages UK.
“Addressing that shift, Inspired by Buxton Peak brings a simple, accessible functional range to the UK. It pairs refreshing natural fruit flavours with added vitamins and minerals designed to support different areas. We can’t wait for people to find their peak with us,” he added.
The launch follows a milestone achievement for Nestlé Waters & Premium Beverages, which recently became the first food and beverage company to secure 100% certification of all 39 of its bottling sites under the Alliance for Water Stewardship (AWS) Standard.
Two of its facilities, located in Buxton in the United Kingdom and Tunuyan in Argentina, achieved Platinum certification, the highest level within the AWS framework.
The certification spans operations across Europe, the Middle East, Africa, South America, and Asia, reflecting the company’s focus on sustainability, water stewardship, and compliance with evolving regulatory and investor expectations.
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