Omaha Steaks introduces pre-smashed burgers

USA – Omaha Steaks, a meat processing and distribution company, has rolled out a new pre-smashed burger aimed at replicating the griddle-style smash burger experience without the need for any specialized equipment.

The Smash Burger, which the company says has been under development for over a year and a half, is just seven millimeters thick and is designed to be cooked directly from frozen.

According to Omaha Steaks, the burger can be prepared in five minutes and flipped on a grated grill without falling apart, eliminating the need for traditional burger-smashing methods used in restaurants.

The product is made using 100% aged beef sourced from Omaha Steaks’ supply of USDA-approved cattle, with no mention of added fillers or binders.

Company president and CEO Nate Rempe said the launch is part of their effort to offer convenient food solutions that replicate restaurant-style quality at home.

While the Smash Burger is designed for simplicity, it retains key features associated with griddle-smashed burgers, including a crisped exterior and quick cooking time.

Part of a wider product lineup

Omaha Steaks is promoting the Smash Burger as an addition to its growing range of frozen meats and prepared meals targeted at home cooks.

The company’s current offerings include not only beef products but also pork, chicken, seafood, sides, appetizers, and desserts, all distributed through direct-to-consumer channels.

Founded in 1917, Omaha Steaks remains family-owned and is now in its fifth generation of operation, with its headquarters located in Omaha, Nebraska.

The business has built a reputation for selling grass-fed, grain-finished beef products directly to customers across the United States.

With the pre-smashed burger, Omaha Steaks appears to be targeting consumers looking for fast meal options that require minimal preparation and cleanup.

The burger is being positioned as grill-friendly and intended for outdoor and home kitchen use, appealing to both casual and seasoned home cooks.

While pricing details have not been disclosed, the product is already available through Omaha Steaks’ retail and online platforms in the US market.

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