REESE’S, OREO introduce first product collaboration
In a rare confectionery collaboration, the two Hershey’s and Mondelēz International’s brands will release two co-branded products, each blending their signature flavors for fans nationwide.
U.S.A. – Hershey’s REESE’S and Mondelēz International’s OREO have teamed up to launch the REESE’S OREO® Cup and the OREO® REESE’S Cookie, a two-way mashup created in direct response to consumer demand for the ultimate chocolate-and-peanut-butter collaboration.
The OREO® REESE’S Cookie features the classic OREO® chocolate sandwich cookie filled with a peanut buttery REESE’S creme blended with OREO cookie crumbs.
The REESE’S OREO® Cup, meanwhile, combines REESE’S milk chocolate and white creme peanut butter cups with crunchy OREO® cookie pieces mixed in.
Michelle Deignan, Vice President of the OREO® brand in the U.S., said the partnership reinforces OREO’s role as a leader in the snack market by delivering what fans have been asking for.
“As a 110-plus-year-old brand, we’re always looking for ways to disrupt the snacking market with unexpected, delicious partnerships,” Deignan said. “Partnering with REESE’S shows fans we listen to their evolving snacking needs and gives them the collaboration of their dreams.”
The OREO® brand has been delighting fans since 1912 and is now sold in more than 100 countries, with over 60 billion cookies enjoyed annually worldwide.
The brand’s legacy and global reach make it a natural partner for REESE’S in creating a mashup designed to capture both nostalgia and innovation in a single bite.
Dan Mohnshine, Vice President of U.S. Confection Marketing at The Hershey Company, emphasized the fan-driven nature of the launch and how the product reflects REESE’S commitment to innovation.
“When we heard the incredible demand for a REESE’S and OREO mashup, we knew we had to make it happen,” Mohnshine said. “This is two legendary brands coming together to create something unprecedented that will excite taste buds everywhere.”
The REESE’S OREO® Cup will be available for presale on The Hershey’s Store beginning August 18, with nationwide retail rollout starting in September 2025. It will be offered in King Size, Standard Size, and Miniature Cups and will become a permanent addition to the REESE’S product lineup.
The OREO® REESE’S Cookie will also be available for presale starting August 18, with early access sign-ups ongoing. The cookies will launch nationwide in September 2025, available while supplies last, and return permanently to shelves in January 2026.
The collaboration marks a rare crossover between two of the world’s most recognizable snack brands, aiming to satisfy devoted fans of both and strengthen each brand’s position in the competitive snacking market.
Sign up HERE to receive our email newsletters with the latest news and insights from Africa and around the world, and follow us on our WhatsApp channel for updates.
