Rhodes Quality unveils limited edition summer juice range

SOUTH AFRICA – Rhodes Quality has launched its new Limited Edition Juice range, offering consumers a refreshing way to enjoy 100% fruit and vegetable juices with unique flavour combinations. 

The company stated that the new range provides convenient, on-the-go drink options for consumers seeking naturally nourishing beverages that suit their busy lifestyles. 

South Africa’s long-life 100% fruit juice category is currently valued at around R2.82 billion, with 1-litre packs driving both the largest market share and the fastest growth. 

Building on this momentum, Rhodes Quality’s summer juice lineup introduces seasonal variety and distinctive blends to attract both loyal and new consumers. 

The limited-edition range features three distinctive flavours: Apple, Lemon & Ginger; Apple, Beetroot & Guava; and Pineapple, Carrot & Turmeric.  

In addition, the company will introduce three new 100% juice variants this summer: Strawberry with Hibiscus, Apple & Pineapple with Mint, and Peach & Apricot. 

Designed for a wide range of consumption occasions, from breakfast to on-the-go refreshment, these blends aim to offer a balance of taste and nutrition. 

“Summer is about connection, celebration, and enjoyment,” said Maria Soares, Head of Marketing at RFG Foods. “With our new limited-edition summer range, Rhodes Quality is offering flavour combinations consumers won’t find anywhere else. Each 100% juice delivers the trusted taste and quality our brand is known for, while adding a fresh twist to summer gatherings.” 

She added that innovation, leadership, and relevance remain key pillars of Rhodes Quality’s approach to the beverage category. 

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