Vietnam’s dragon fruit strategy is shifting toward premium global standards through several key initiatives.
Despite tighter supply and higher prices, consumer demand remains remarkably resilient.
In an export market where value is often determined on arrival at the destination, changes in condition can alter commercial returns.
The project aims to replace imported crops, such as grapes, blueberries, and iceberg lettuce, with premium local produce.
The partnership will explore sourcing corridors across Africa, Eastern Europe, Central Asia, and the Americas.