Move forms part of broader effort to support lower-priced beer brands
Molson Coors strengthens its ‘Beyond Beer’ strategy with the acquisition of Monaco Cocktails, aiming to scale the RTD brand across the US market.
Molson Coors names Will Meijer to lead Canada sales as the brewer navigates declining profits, weak consumer spending and rising cost pressures in its key market.
Closure follows financial pressures and broader restructuring of UK and Ireland operations.
Aluminum tariffs and shifting consumer preferences threaten brewer’s margins despite efforts to improve efficiency and stabilize revenue.