The four-month campaign has attracted more than 100,000 entries in its first two weeks, with weekly prizes and a N$50,000 grand prize up for grabs.
Tjimune brings more than 37 years of agri-food sector experience as Namibia considers a new levy to fund foot-and-mouth disease prevention and control.
Total Norwegian beef exports are projected to generate about US$20.1 million this year.
The company has completed its 2026 Norwegian beef export quota and procured about 29,000 cattle by mid July.
The initiative is intended to narrow the price gap between livestock producers north and south of the veterinary cordon fence.