New Products & Innovations

Diageo introduces Johnnie Walker Red Soul, targeting younger and new whisky consumers with a sweeter, smoother taste amid shifting global drinking preferences.

Heineken introduces a zero-calorie, sugar-free non-alcoholic beer as demand rises among health-conscious and sober-curious consumers across the US and Europe.

African Originals introduces Ember – Pine Poa, a tropical-flavoured spirit featuring coconut and pineapple notes

Expansion targets foodservice operators serving Halal-observant consumers

The launch of ChoViva highlights rising interest in sustainable chocolate alternatives amid volatile global cocoa prices.