New Products & Innovations

The new bottled cocktail range marks Hennessy’s first entry into the ready-to-serve category, targeting growing consumer demand for convenient premium drinks.

New sugar-free hydration solution targets India’s growing wellness-conscious consumers with science-backed ingredients, functional benefits, and three flavour options.

The new energy drink brand features two variants targeting focus and performance, reinforcing PepsiCo’s strategy to capture growing demand among young consumers.

The new whiskey honors the partnership between master distillers Allisa Henley and John Lunn and marks Sazerac’s expansion into Tennessee whiskey.

Soufflet Malt and Ferments du Futur are developing cocoa alternatives from fermented sprouted grains to address rising cocoa supply pressures and support sustainable ingredient innovation.