New Products & Innovations
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Ojaja soft drinks introduces two new variants to promote local manufacturing, healthier beverages in Nigeria
Ojaja Soft Drinks launches locally produced cola and orange beverages, highlighting Nigeria’s manufacturing potential, natural ingredients, and a broader push for economic growth and cultural pride.
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Kraft Heinz expands kids’ beverage portfolio with Capri Sun Hydrate electrolyte drink
Capri Sun enters the kids hydration segment with a lower-sugar electrolyte drink, targeting growing demand for functional, child-friendly beverages ahead of the summer season.
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Celleste Bio launches world’s first cell-cultured cocoa butter chocolate bars
Celleste Bio unveils cell-cultured cocoa butter chocolate bars, aiming to scale sustainable production and reduce supply chain risks amid global cocoa shortages.
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Serengeti Breweries launches Tanzania’s first locally crafted RTD Serengeti premium apple
Serengeti Breweries unveils Tanzania’s first locally crafted RTD beverage, targeting modern consumers while promoting local production and national pride.
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Heineken Ethiopia expands premium beer segment with launch of Desperados
Heineken Ethiopia introduces Desperados beer, investing nearly 500 million birr to target premium urban consumers with a flavoured lager offering a tequila-inspired taste experience.