Nevertheless, industry participants remain hopeful that market stability will return once the rainy season concludes.
These increases in transport costs make moving vegetables from farms to markets more expensive, with the costs passed directly to consumers.
The decline affects all markets for Moroccan tomatoes, with a 12% decline in Europe and the UK.
The drought illustrates the fragility of food security when extreme weather impacts regional farming and local distribution networks.
The project began with 4 hectares and has grown to 16 hectares today, with 30 hectares planned by the end of 2026.