Coca-Cola extends exclusive UAE partnership with Miral Experiences 

UAE – Miral Experiences, a leading creator of immersive destinations and experiences in Abu Dhabi, has announced the extension of its partnership with Coca-Cola Al Ahlia Beverages Company (CCABC), the official bottlers for The Coca-Cola Company in the UAE.  

The renewed exclusive three-year agreement will further strengthen Coca-Cola’s presence across Yas Island’s world-class attractions. 

Under the extended partnership, Coca-Cola has become the official beverage partner for Warner Bros. World™ Yas Island, Abu Dhabi, SeaWorld® Yas Island, Abu Dhabi, and CLYMB™ Yas Island, Abu Dhabi. These destinations now join Ferrari World Yas Island, Abu Dhabi, and Yas Waterworld Yas Island, Abu Dhabi, where Coca-Cola already holds exclusive rights. 

Guests visiting these attractions will be able to enjoy Coca-Cola’s popular portfolio of beverages, including Coca-Cola, Sprite, Fanta, and Schweppes, providing a refreshing experience throughout their visits.  

The collaboration aims to enhance visitor enjoyment and deliver memorable moments across Yas Island’s diverse entertainment offerings. 

Julien Kauffman, CEO of Miral Experiences, said the partnership demonstrates the company’s dedication to elevating guest experiences.  

“This partnership reflects our ongoing commitment to enriching every guest’s experience with memorable moments and world-class offerings. We are delighted to partner with Coca-Cola Al Ahlia Beverages Company and look forward to creating refreshing new experiences together,” he said. 

Beyond beverages, the renewed agreement will also see Miral Experiences and Coca-Cola roll out engaging national retail promotions in the UAE. These initiatives are designed to strengthen brand connections with consumers while rewarding customers through collaborative campaigns. 

Banu Karakullukcu, CEO of Coca-Cola Al Ahlia Beverages Company, emphasized the importance of the partnership in reaching millions of visitors annually.  

“Our partnership with Miral Experiences is key to connecting with audiences and enhancing the destinations that define the UAE’s global appeal. Extending our collaboration means we can bring Coca-Cola’s iconic range to millions of visitors to Miral attractions each year. This renewed agreement reflects our commitment to the UAE, where we continue to deliver uplifting and refreshing moments for residents and tourists alike,” she stated. 

The renewed deal underscores a shared vision between Miral Experiences and Coca-Cola to deliver exceptional visitor experiences, reinforcing Yas Island as a premier entertainment and tourism hub in the region. 

Meanwhile, in South Korea, LG Household & Health Care Co. is reportedly preparing to divest its Coca-Cola bottling operations and other beverage assets as part of a portfolio restructuring strategy.  

The move marks a shift for the beauty and beverage conglomerate as it reconsiders its business focus. 

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