Baked by Melissa teams up with Ferrero for first-ever candy bar cupcake collection

U.S.A – Baked by Melissa, the New York-based dessert company renowned for its handcrafted bite-size cupcakes, has unveiled its first-ever candy collaboration through a partnership with Ferrero, one of the world’s leading sweet-packaged food companies. 

The collaboration brings an inventive twist to some of the most beloved candy bars, including Butterfinger®, CRUNCH®, Baby Ruth®, and 100 Grand®, while also introducing two limited-edition flavors: CRUNCH® White and Butterfinger® Marshmallow.

The new Candy Bar Cupcake Collection celebrates the nostalgia of trick-or-treating while reimagining the classic candies in Baked by Melissa’s signature bite-size format. 

Each cupcake integrates elements of the original candy bar, whether folded into the cake, whipped into fillings, swirled into frosting, or sprinkled as toppings. 

The result is a playful collection designed to deliver the unmistakable taste of iconic candy bars in a single decadent bite, perfectly timed for Halloween season.

Melissa Ben-Ishay, CEO and co-founder of Baked by Melissa, called the partnership a dream realized. 

“I’ve dreamed of partnering with candy brands like Butterfinger® and CRUNCH® since founding the company almost 17 years ago,” she said. “This is a pinch-me moment for sure, with ingredients like 100 Grand®, Butterfinger®, CRUNCH®, and Baby Ruth®, each flavor is more delicious than the next.”

The Candy Bar Cupcake Collection is available from September 8 through September 26 in two formats. Customers can purchase a 25-pack of Candy Bar Cupcakes for US$37, available both in-store and online at bakedbymelissa.com, with nationwide shipping, in-store pickup, and same-day delivery in Manhattan. 

A smaller 12-pack, priced at US$19, will be sold exclusively in stores. Both formats are also available for Manhattan delivery via UberEats, Grubhub, and DoorDash at premium pricing.

Ferrero views the collaboration as an opportunity to reintroduce its iconic candies in a bold, modern light. 

“We’re thrilled to team up with Baked by Melissa and give our iconic chocolate brands a bite-sized makeover,” said Sajani Manchanda, Senior Brand Manager at CRUNCH®. “This collaboration is a delicious reminder that classics can spark playful innovation, especially during Halloween.”

This launch adds to Baked by Melissa’s growing list of high-profile partnerships, following collaborations with brands like Wonder, Paw Patrol, Good Culture, Tabasco, and Claussen, reinforcing its reputation for imaginative, buzzworthy releases that merge nostalgia with indulgence.

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