Jim Beam expands RTD portfolio with 10% ABV bar serve Bourbon, cola drink
The new Jim Beam Bar Serve joins the brand’s growing RTD range as Suntory Global Spirits continues expanding its ready-to-drink beverage offerings.
AUSTRALIA – Jim Beam has expanded its ready-to-drink (RTD) portfolio with the launch of Jim Beam Bar Serve, a new 250ml bourbon and cola beverage offering consumers a higher-strength option in a convenient slimline can.
The new RTD combines Jim Beam bourbon with cola notes and is bottled at 10% alcohol by volume (ABV).
According to the company, the launch broadens the brand’s RTD range while providing consumers with greater flexibility across a variety of drinking occasions.
Johnny Morgan, Senior Marketing Director at Suntory Global Spirits, said the product builds on the brand’s long-standing association with social gatherings.
“Jim Beam has always been part of bringing people together,” Morgan said.
“Bar Serve builds on that heritage, bringing the taste of a classic bourbon and cola serve to a new format and giving consumers another way to enjoy Jim Beam with friends and family.”
Jim Beam Bar Serve is now available nationwide through major retailers, including Coles Group, Liquorland and selected independent liquor stores. The product is sold in four-packs of 250ml cans with a recommended retail price of A$35.
The launch follows a series of product innovations from Suntory. In February 2026, the company’s On The Rocks Bartender Created Cocktails range introduced Jim Beam Whiskey Sour, expanding its ready-to-serve cocktail portfolio.
More recently, Suntory Oceania also strengthened its draught beverage range with the launch of Canadian Club Lemon Crush and Suntory -196 Double Lemon on tap.
Canadian Club Lemon Crush offers a citrus-forward flavour profile for social drinking occasions, while Suntory -196 Double Lemon marks the first global draught format for the brand’s signature whole-fruit-inspired beverage, further expanding Suntory’s premium RTD and draught beverage portfolio.
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