Despite falling wine consumption and an aging consumer base, opportunities exist to engage younger, adventurous drinkers willing to explore premium offerings.
Domestic spirits manufacturers push for policy changes, citing high license fees that favor imported alcohol and limit market entry.
The expansion will double production capacity, create 900 new jobs, and support sustainable energy initiatives in Uttar Pradesh.
International Beverage partners with street artist Trew Love for limited-edition bottle designs, merging pop art with premium cognac.