The sugar industry says Pakistan could enter the 2026-27 crushing season with a surplus of 1.25 million tonnes and significant export potential.
The four-month campaign has attracted more than 100,000 entries in its first two weeks, with weekly prizes and a N$50,000 grand prize up for grabs.
Technology and innovation will play a key role in the expanded partnership.
The ministry said the development project is designed to increase handling capacity while supporting national economic and supply chain ambitions.
The Western Cape accounts for roughly 80% of South Africa’s deciduous fruit exports, including citrus, table grapes, apples, pears, and stone fruit.