Hellmann Worldwide Logistics appoints Vidya Veettil as Head of Roadfreight for GCC, Egypt
Hellmann said that Vidya’s new role will further strengthen its regional network and support its customers across the GCC and Egypt.
MIDDLE EAST – Hellmann Worldwide Logistics has appointed Vidya Veettil as Head of Roadfreight – GCC & Egypt, where she will lead the company’s roadfreight strategy and business development across the region.
Vidya has been with Hellmann for 15 years and brings operational and commercial experience, along with an understanding of the company’s customers and the regional market.
With over a decade of experience at the firm, she will advance strategic growth and refine business development initiatives in her new role.
The appointment comes amid ongoing geopolitical challenges and port congestion that continue to affect supply chains across the Middle East. In this environment, alternative routes and Landbridge solutions are increasingly important for keeping cargo moving.
Moreover, the logistics provider is strengthening its regional network and supporting customers with reliable, flexible transport solutions amid geopolitical challenges and port congestion.
Strategic Growth Amid Regional Challenges
Her leadership arrives at a time of significant geopolitical instability and maritime congestion, which have disrupted traditional shipping routes. Consequently, the company is prioritizing Landbridge solutions and flexible trucking networks to ensure the continuous flow of cargo.
Hellmann said that Vidya’s new role will further strengthen its regional network and support its customers across the GCC and Egypt. The structural change aims to provide clients with reliable alternatives to avoid current logistical bottlenecks in the Middle East.
Roadfreight Strategy and Business Development
In her new role, she will focus on strengthening Hellmann’s roadfreight network across the GCC and Egypt and on supporting customers with reliable, flexible transport solutions. The company’s roadfreight operations have become increasingly critical as traditional maritime routes face disruptions caused by geopolitical tensions and port congestion.
The appointment reflects Hellmann’s commitment to building a resilient supply chain network in one of the world’s most strategically important logistics regions. By strengthening its roadfreight capabilities, the company aims to offer customers more options for moving cargo efficiently and reliably.
Lastly, this structural change aims to provide clients with reliable alternatives to avoid current logistical bottlenecks in the Middle East. This move reinforces the company’s commitment to maintaining a resilient supply chain despite regional challenges.
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