Lavazza launches Dolcevita Decaf in North America, debuts Lamborghini coffee blend in UK
Lavazza expands its premium coffee line with a decaf variant and introduces a luxury espresso blend inspired by Lamborghini.
USA – Lavazza North America has launched Dolcevita Decaf, a new addition to its premium Dolcevita range, designed to offer full flavour and rich aroma without the caffeine.
The new product aims to cater to consumers seeking a high-quality coffee experience that aligns with health-conscious and caffeine-free lifestyles.
Positioned as a medium roast, Dolcevita Decaf delivers a smooth, velvety body with flavour notes of chocolate and caramel.
According to the company, the blend offers a sophisticated and indulgent experience that mirrors the quality of traditional coffee while maintaining a decaffeinated profile.
“We’re thrilled to introduce Dolcevita Decaf in response to consumer feedback and the growing demand for premium decaffeinated options,” said Daniele Foti, vice president of marketing at Lavazza North America.
“We listened carefully to our customers, and this product reflects our commitment to quality and innovation in every cup – making decaf just as enjoyable as its caffeinated counterparts.”
The launch aligns with rising market demand for high-quality decaf coffee, and Lavazza intends to strengthen its position in the evolving coffee segment. Dolcevita Decaf is now available at select retailers and through Lavazza.com.
Simultaneously, Lavazza has introduced another premium coffee offering in the United Kingdom — Espresso for Automobili Lamborghini.
This exclusive blend was developed in partnership with the iconic Italian car manufacturer and represents a fusion of heritage, craftsmanship, and innovation.
The espresso blend is described as full-bodied and intense, with a dark roast profile and bold aroma. Designed to reflect the exhilarating spirit of Lamborghini, it delivers a powerful coffee experience that emphasizes strength and refinement.
Espresso for Automobili Lamborghini coffee beans are available online at Lavazza.co.uk for £30 RRP.
The dual product launches come as Lavazza reports strong financial performance for the full year. The Italian coffee giant posted revenues of €3.35 billion (US$3.7 billion), marking a 9.1% increase over 2023.
EBITDA rose by 18.6% to €323 million (US$345 million), while net profit climbed by 20.6% to €82 million (US$90.6 million).
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