Marketpoint launches AI-powered recall platform
Live dashboards give companies full oversight of recall progress by product, region, and channel, helping them demonstrate compliance and maintain consumer trust.
UK/US – Marketpoint Recall has introduced a new AI-powered, cloud-based platform designed to transform how food and beverage companies manage product recalls.
The system, which replaces outdated manual processes with an intelligent digital workflow, aims to help brands respond to incidents faster, with greater control and transparency.
It links consumers, retailers, regulators, and manufacturers within a single digital ecosystem.
By doing so, the need for posters, PDFs, and spreadsheets — tools that have long defined traditional recall management but are ill-suited to today’s complex supply chains — is eliminated.
“Companies are still running recalls with posters, PDFs, and spreadsheets. Those are analogue processes in a digital world,” said Pete Gillett, founder of Marketpoint Recall. “The truth is, many brands do not know who bought a product or where it ended up. Our platform changes that by giving brands a system that is ready the moment a recall happens.”
The software integrates every stage of a recall, from customer outreach and evidence collection to compliance reporting and case management.
Consumers can confirm actions, upload photos, and track recall status in real time through branded self-service portals or QR codes, ensuring complete traceability.
Every interaction is automatically logged to create a defensible audit trail, providing companies with comprehensive documentation from the moment a recall event begins.
Artificial intelligence powers the platform’s multilingual communication system, enabling automated triage of customer queries in 31 languages.
This not only reduces pressure on customer service teams but also ensures consistent messaging and faster resolutions across markets.
Live dashboards give companies complete oversight of recall progress by product, region, and channel, helping them demonstrate compliance and maintain consumer trust.
According to Marketpoint Recall, the platform can reduce the overall cost of a recall by up to 40 percent.
It is designed to handle incidents of any scale, from localized product withdrawals to global, multi-market recalls.
“Recalls test more than process; they test customer trust,” Gillett noted. “With Marketpoint Recall, brands can respond decisively, keep people informed, and maintain control when it matters most.”
AI’s growing role in food safety marks a significant shift from traditional recall management methods.
While conventional approaches rely heavily on manual communication and fragmented data, AI enables predictive monitoring, real-time analytics, and automated traceability, tools that reduce risk and improve response times.
As recalls become more complex in global supply chains, platforms like Marketpoint Recall demonstrate how artificial intelligence is becoming a central pillar of modern food safety management.
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