Monster Beverage posts record Q2 2025 sales as net income climbs nearly 15% 

USA – Monster Beverage Corporation has announced record financial results for the second quarter of 2025, reporting an 11.1% increase in net sales to US$2.11 billion, compared with US$1.90 billion in the same period last year.  

This marks the first time the company has surpassed the US$2.0 billion mark in quarterly revenue. 

The company said net changes in foreign currency exchange rates negatively impacted sales by US$5.0 million. On a foreign currency adjusted basis (non-GAAP), net sales rose 11.4% year-on-year. 

Gross profit as a percentage of net sales grew to 55.7% from 53.6% a year earlier. The improvement was attributed to pricing actions, supply chain optimisation, and lower input costs, partially offset by geographical sales mix and higher promotional allowances. 

Operating income for the quarter increased 19.8% to US$631.6 million, from US$527.2 million in the second quarter of 2024. Net income rose 14.9% to US$488.8 million, up from US$425.4 million in the prior-year period. 

Chief Executive Officer Hilton H. Schlosberg credited the strong performance to brand strength, team execution, and product innovation.  

“We achieved record net sales for the second quarter, exceeding the US$2.0 billion mark for the first time, underscoring the strength of our brands, talent of our team, and continued appeal of our products around the world,” he said.  

Schlosberg noted that increased household penetration and per capita consumption of energy drinks remain favourable trends for the category, with a strong pipeline of innovations supporting long-term growth. 

Excluding the Alcohol Brands segment, net sales on a foreign currency adjusted basis increased 11.8% in the second quarter. 

By segment, Monster Energy® Drinks sales increased 11.2% to US$1.94 billion, up from US$1.74 billion in the same quarter last year. On a foreign currency adjusted basis, the segment’s sales rose 11.4%. 

The Strategic Brands segment, which includes non-energy drink products, recorded an 18.9% sales increase to US$129.9 million, from US$109.2 million a year earlier. 

In contrast, the Alcohol Brands segment, which comprises craft beers, flavoured malt beverages, and hard seltzers, saw an 8.6% decline in net sales to US$38.0 million, down from US$41.6 million. The Other segment also fell 8.5% to US$6.4 million from US$7.0 million. 

For the first half of 2025, net sales rose 4.4% to US$3.97 billion, compared with US$3.80 billion in the same period last year.  

Gross profit as a percentage of net sales for the six months ended June 30, 2025, was 56.1%, up from 53.9% in the comparable 2024 period. 

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