Morocco has become Finland’s second-largest blueberry supplier, with 657 tons
In March, Moroccan blueberries accounted for over 32% of Finnish imports, while May recorded the highest monthly volume at 180 tons.
MOROCCO – Morocco has closed the 2025/26 trade campaign as Finland’s second-largest blueberry supplier, with 657 tons and a 16.2% share of the Nordic country’s imports, according to Finnish Customs data compiled by Global Trade Tracker.
First, the growth coincided with a sharp increase in Finnish imports, which surpassed 4,000 tons for the first time. Blueberry imports rose 62% from the previous season, marking the third consecutive year of growth.
Meanwhile, Moroccan exports to Finland exceeded €6 million (US$7 million) in 2025/26, with volume nearly 40 times higher than the previous campaign. This large variation also reflects a very small base.
In addition, shipments from Peru, Chile, and the Netherlands increased from January onward, while Morocco began to gain ground in February, coinciding with the rise in Spanish supply.
In March, Moroccan blueberries accounted for over 32% of Finnish imports, while May recorded the highest monthly volume at 180 tons. The trend shows that the 16.2% achieved in the campaign does not fully reflect Morocco’s weight during the central months of its offer.
The Moroccan advance occurred in a market that saw a significant increase in import volume, and shipments from other origins also rose. Spain maintained its leading position among suppliers, while the Netherlands and Chile increased their exports to Finland.
In contrast, Poland and South Africa lost market share during the campaign, according to the data.
Moreover, the growth in blueberry exports coincides with a greater presence of Moroccan fruit and vegetable products in Nordic markets. For instance, during the same season, Morocco doubled its direct tomato exports to Finland and became Norway’s main supplier of raspberries and blackberries.
Finland offers a concrete example of these changes, as Morocco has moved from a small presence to second place among suppliers in just a few seasons.
Finally, Morocco leads African blueberry suppliers to Finland through higher yields, proximity to Europe, and advanced varieties.
In addition, with over 7,500 hectares in production, Moroccan fruit reaches Finnish buyers within 48 hours, reducing handling losses and cutting transport costs below those of Southern Hemisphere competitors.
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