Oreo introduces Toffee Crunch in India

INDIA – Oreo, the global cookie brand from Mondelez, has introduced a new permanent variant, Oreo Toffee Crunch, for the first time in over ten years. 

This launch brings together the brand’s signature chocolate cookie with a rich toffee-flavoured crème, creating a nostalgic yet refreshing twist on the classic Oreo experience.

Designed to provide comfort and joy in today’s fast-paced lifestyles, Oreo Toffee Crunch is positioned as an indulgent yet accessible treat for families, children, and young adults. 

The variant has already seen success in markets such as the United States and is now joining Oreo’s core Indian portfolio alongside Chocolate, Vanilla, and Strawberry flavours. 

“Oreo was first launched in India around 14 years ago and since has become milk’s favourite cookie enjoyed by families everywhere,” said Nitin Saini, Vice President – Marketing, Mondelez India. 

Consumer testing in India highlighted its appealing balance of taste and texture, reinforcing its potential as a household favourite.

“The cookie is all about playful indulgence and Toffee Crunch serves as the most exciting twist yet. Everyone loves a good toffee, so combining it with everyone’s favourite cookie, we hope to give the fans a treat worth reaching for over and over,” Saini added.

Supporting the product launch is a new brand film showcasing a light-hearted family moment. 

The campaign depicts a father picking up an Oreo Toffee Crunch pack, sparking a playful debate among children over whether it is Oreo or toffee, perfectly capturing the blend of both flavours.

Vikram Pandey, Chief Creative Officer, Leo India, stated, “Oreo has always stood for playful connections, and with this new flavour we wanted to celebrate exactly that. Oreo Toffee Crunch brings together the classic taste everyone loves with a delightful twist of toffee. The film captures a shared adventure of joy and discovery that begins with a simple Oreo ritual.”

The launch will be backed by a comprehensive 360-degree campaign, including television, digital, and social media storytelling. 

Oreo Toffee Crunch will be available nationwide in single and family pack formats across retail outlets and e-commerce channels, strengthening the brand’s presence and giving consumers another reason to twist, lick, and dunk.

Sign up HERE to receive our email newsletters with the latest news and insights from Africa and around the world, and follow us on our WhatsApp channel for updates.