GEL produces approximately 110,000 tonnes annually, 25% of which is certified organic.
Ecuador began its shift towards Asia in 2022 to reduce dependence on traditional markets.
For the fresh produce industry, gene-editing technology offers tangible supply-chain benefits.
To manage the impact, PBGEA has appealed to President Ferdinand Marcos Jr. for policy support.
However, the primary barrier to scaling distribution lies in the fruit’s sensitive ripening characteristics.