Market trends & Research
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The Quiet Revolution Underfoot: How Precision Agriculture is Reshaping African Farming
From Guesswork to GPS: A New Dawn for African Soil For a long time, African farmers have looked to the sky and hoped. Will rains…
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Rabobank forecasts global coffee surplus as Brazil’s record 2026/27 crop reshapes market outlook
Rabobank projects a global coffee surplus of up to 10 million bags, signalling a major shift from supply shortages to improved availability.
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Ethiopia set to become World’s fourth largest coffee producer in 2026/27 – USDA
Ethiopia is projected to surpass Indonesia in coffee production as rising output, modernization and export growth strengthen its position in the global coffee industry.
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Global wine consumption falls again in 2025 as economic pressures, changing consumer trends weigh on demand
Global wine demand declined for the seventh consecutive year in 2025 as inflation, changing consumer habits and trade disruptions continued to pressure the industry.
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Gen Z, Gen Alpha drive identity-led beverage trends – Keurig Dr Pepper
Keurig Dr Pepper’s latest report shows younger consumers are reshaping beverage choices through identity, mood-driven consumption and digital influence.