Vietnam

Integrated farming system targets millions of export birds under long-term industrial plan

Producers continue to face pressure from trade restrictions, sustainability rules and rising compliance expenses

Vietnam’s dragon fruit strategy is shifting toward premium global standards through several key initiatives.

Highlands Coffee drives growth for Jollibee, delivering strong sales and profitability as the group explores a potential IPO to expand its presence in Vietnam’s coffee market.

Industry participants note that market diversification and product quality remain key to sustaining export performance.