Wambugu Apples expands with new freeze-dried fruits line

KENYA – Wambugu Apples has officially launched its latest product, freeze-dried fruits, marking a new step for the Kenyan agribusiness brand known for its climate-friendly apple variety.

The launch took place in Nyeri on April 26, 2025, drawing farmers, government officials, and industry players who gathered to witness what many called a significant moment for local agriculture.

“This is a natural evolution of our vision,” said Mr. Wambugu, the company’s Director. “We started Wambugu Apples to introduce a variety that thrives in tropical climates and empowers farmers. But we knew that to fully bring out the potential of this apple, we had to go beyond fresh fruit.”

The freeze-dried fruit range includes apples, bananas, strawberries, mangoes, and dragon fruit. The products are made without any added sugar or preservatives and are packed with nutrients.

By freeze-drying the fruits, the company extends shelf life and preserves flavor, making them a good option for school snacks, outdoor activities, or healthy eating at home.

Support from government and farmers

A representative from the Ministry of Agriculture praised the launch as an example of how smart farming can grow the economy. “What you are witnessing here is not just a product launch; it’s a demonstration of what agriculture can become with innovation,” the official said. “Freeze-dried fruits are a timely response to food loss, market access, and nutrition challenges.”

One of the farmers in attendance, Samuel from Laikipia, spoke about how being part of the Wambugu Apples network changed his life.

“Before Wambugu Apples, I didn’t believe apples could grow well on my farm. But I took the risk – and now I have over 200 apple trees,” he said. “With this new product, I no longer worry about excess harvest going to waste. I know there’s a ready market, and even better, I’m part of something bigger.”

Growing interest and market demand

The freeze-drying process was explained during the event by the company’s research lead, who said the fruits are first washed and sliced before being placed in a vacuum under low temperatures.

This method removes water while keeping nutrients and texture intact. “The result? A crisp, delicious snack that retains 95% of its nutrients and can last over a year without refrigeration,” he said.

Already, interest is growing. According to the marketing team, the company has received early attention from retailers in Nairobi and Kigali. Wambugu Apples plans to scale production to meet growing demand, both locally and abroad.

The company also emphasized that the freeze-dried fruits are 100% Kenyan – from the farms to the factory floor.

Further aiding this transition is their 2024 launch of a new grading and packing warehouse at Infinity Industrial Park. The facility can process up to 10 tonnes of fruit per hour and handles not only apples but also avocados, mangoes, and peaches.

A growing global market

The timing of this launch fits with growing global interest in healthy, long-lasting food products. The freeze-dried fruits market was valued at USD 9.97 billion in 2025 and is expected to reach USD 20.17 billion by 2035, with steady yearly growth.

Consumers are increasingly looking for preservative-free snacks with better nutritional value. Companies like Nestlé, Mondelez International, and Unilever are investing more in this area, especially in organic and non-GMO options.

In Africa, Kenya, Tanzania, and South Africa are leading efforts in food preservation. Local firms are now tapping into freeze-drying as a way to reduce food waste and open up new markets for fruit growers.

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