Ferrero Rocher launches new chocolate squares 

USA – Ferrero Rocher has introduced a new line of chocolate squares, offering a modern interpretation of its iconic gold-wrapped pralines. 

The launch marks the brand’s first venture into a premium stand-up bag format, featuring individually wrapped squares designed for both savoring and sharing.

Each square combines Ferrero Rocher’s signature craftsmanship with a refined, multi-layered taste experience. The product features a delicate chocolate shell encasing a creamy filling blended with roasted hazelnuts and crunchy crispies. 

Available in multiple flavor varieties, the range is aimed at bringing indulgence to everyday moments.

The Milk Hazelnut flavor pairs smooth milk chocolate with hazelnuts, crispies, and a creamy filling, while Dark Hazelnut blends mild dark chocolate with chopped nuts and a rich filling for a balanced taste. 

White Hazelnut features an elegant white chocolate shell layered with roasted hazelnuts and a milky filling, while Caramel Hazelnut combines milk chocolate with a creamy caramel center, hazelnuts, and crispies. 

An assorted bag will also be available, featuring Milk, Dark, and White Hazelnut flavors.

Ferrero Rocher emphasized that the new product reflects the brand’s legacy of celebrating life’s small yet meaningful moments through premium chocolate experiences. 

To support the launch, the company is hosting an immersive celebration at The Oculus in New York City, from September 30 to October 2. 

The event will feature the Golden Celebration Machine, a large installation inspired by Ferrero Rocher’s iconic gold packaging. Visitors will be invited to select a reason to celebrate on a digital screen, prompting the machine to dispense a free chocolate square.

Beyond the in-person event, Ferrero Rocher is extending the celebration nationwide with a sweepstakes campaign. 

Consumers can participate by following FerreroRocherUSA on Instagram and commenting on the brand’s sweepstakes post with a short note about what they are celebrating. Winners will receive prizes worth hundreds of dollars; full rules and entry details are available online.

With the launch of chocolate squares, Ferrero Rocher expands its product portfolio while maintaining its core mission of delivering indulgent moments that bring people together. 

Positioned as both an everyday treat and a special indulgence, the new range is expected to appeal to loyal fans and attract new consumers alike.

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