The launch aims to capitalise on the surge in interest following the Minecraft Movie, which earned US$300 million in its first week and boosted the game’s player base by 30% beyond its existing 170 million users.
In just over a year, the Knorr Professional soy sauce range has disrupted China’s US$4.9B soy sauce market, long dominated by local heritage brands.
This not only reduces environmental impact but also streamlines the traditionally lengthy R&D process required to develop functional ingredients.
The company is developing a bold new portfolio of innovations designed to elevate sensory experience and raise the bar on expectations for mouthfeel.
Cell-cultivated cocoa can be customized to have higher antioxidant content or lower fat levels, potentially leading to more concentrated health benefits compared to traditionally grown cocoa.